Thick, Thin, Curvy, Sleek
Giving sex a graphic and typographic identity was spurred by the mass production of pornographic books, films and magazines throughout the 1960's. The most notable documentation of this new language was in the Eros, Avant Garde and Fact (1962-1971) magazines as well as the pornographic movie posters of Times Square. Eros, in particular, gave a voice to the sexual liberation of the 1960's with a very specific art direction and graphic point of view. The look of these magazines and films became shorthand not only for sex but also feminism, freedom of speech, and body positivity.
The expressive thick and thin letters of Herb Lublin and the slick reductive super flat pop art of Tom Wesselmann continue to have a ubiquitous hold on the public consciousness. Contemporary films, book, organizations, sex toys, and publications pay homage to the style to communicate an air of “intellectual” and “progressive” sex.