IS TECH TIMELESS?

IS TECH TIMELESS?

We typically think of technology as ever-evolving tools that improve both how we interact with the world and each other. Timelessness and technology are not concepts one would expect to coincide, but it’s a paradox that warrants exploring. Technology is always changing, and we are constantly searching for new ways to innovate with it. Technology has stood the test of time, we believe it is timeless!

A few concepts in particular have persisted in tech innovation throughout the years, many times portrayed and memorialized through film – most notably connectivity, telling time, and capture.

Untethered Connectivity

Current critics comment on the severity of dwindling interpersonal communication skills due to how attached we have become to our phones, but we wonder how much has actually changed from the days in which we would make calls from phone booths?

Gossiping on a rotary phone while twirling the cord in a bubble bath became a well-loved trope across old Hollywood glamour. The first cell phones – bricks with enormous antennae- untethered us and changed how and where we could make calls from. Currently, our phones have become limitless – a portal to social media and a sources of information. We are now using voice commands to text.

 

Watch Out

The watch is a revered, timeless icon that is truly a reflection of history. The ability to tell time accurately has led civilizations across the globe to multiple innovations. Digital watches now push the boundaries of our physical and digital lives with vibrating schedule notifications and wellness tracking data gathering. They are also bringing the concept of wearing a watch back into style—as cell phone capabilities increase, less people are sporting watches. Is the dapper man’s statement accessory dwindling? Maybe that’s for Apple to know, and us to find out.

Capture It

For centuries, inventors have obsessed over capturing our world or creating new fantastical ones. From film photography to documenting a galloping horse to shooting in 3D to virtual reality, it’s clear that humankind has a deep-seated fascination with using technology to document the life and create culture. With the influx of virtual reality innovation and experimentation, we expect a whole new way to experience our world.

Technological innovations through time are benchmarks through history, telling the stories of who we were and where we were going. Technology today owes everything to that first spark, that first desire to innovate. Always present and forever trending, technology is a timeless conversation that will never cease to inspire.

The Super Six

The Super Six

THE NEW BLACK

THE NEW BLACK